Digital Marketing Manager
New York, New York • $80,000-$90,000
About the Company:
Our client is a fast-growing marketing and technology company that uses strategic integrations and optimizations for key players in content creation, distribution, analytics, and social media to create profitable companies through customer engagement.
Responsibilities:
- Develop new concepts and ideas to drive client campaign performance
- Research, source, and manage new creative marketing assets in client vertical
- Work with team members to identify campaign objectives, define KPIs, and execute key campaign optimizations
- Conduct analysis that results in actionable insights and data-driven recommendations
- Lead a vertical by arming account teams with strategies, industry insights, the competitive landscape, and case studies
- Manage vertical budgets and pacing while identifying opportunities for vertical scale
- Oversee client calls and foster relationships, actively participate in account kick-offs
- Cultivate and build relationships with our partners
Requirements:
- Bachelor’s degree required, in Marketing, Finance, Business
- 3 – 5 years experience in a Performance Marketing role or similar role running digital marketing campaigns
- Experience with project management tools
- Experience as a vertical lead
- Excellent oral and written communication skills
Salary Range:
$80,000-$90,000
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