Paid Media Coordinator
New York, New York • $60,000-$70,000
About the Company:
Our client is a global media and technology company expanding its marketing department. The Paid Media Coordinator will be a hands-on media buyer who can execute and optimize social advertising campaigns and work towards our business goals.
Responsibilities:
- Creating and executing marketing campaigns across social media platforms
- Analyze data and optimize campaigns to align with business goals and targets
- Track billable spending and delivery daily and report on campaign pacing across all media channels
- Amplifying the company’s content across various different states
- Work with the commercial team to produce results driven campaigns that achieve low cost per acquisitions
- Coordinate with appropriate internal stakeholders to deliver creative assets in alignment with the media plan
- Explore new digital channels to grow the company’s following and traffic
- Work with the finance team to manage the accruals, payments, and media budget maintenance process
Requirements:
- Bachelor’s degree in Advertising, Marketing, or related field
- 2 years of social media buying experience across major platforms
- Strong pulse on the paid social landscape, knowing all the latest features, opportunities, and tactics
- Experience working with performance marketing and media metrics
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